From Sadar Bazar Shop to 10 crores worth brand Kalakaram: Chaitanya Malhotra in Shark Tank India

In the business world, few stories captivate our imagination quite like the journey of an entrepreneur bringing not only passion but also innovation. Chaitanya Malhotra, the visionary founder of Kalakaram, is one such individual who has not only carved a niche for himself but also reshaped the landscape of art and craft for children. From the bustling streets of Chandni Chowk to the prestigious stage of Shark Tank India with a successful business, Chaitanya’s story is a testament to the power of perseverance and dedication.

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History of the Business

Chaitanya Malhotra’s roots in the world of arts and crafts run deep. He was born into a family where creativity was not just a hobby but a breadwinner, They had a craft shop. He inherited his passion from his grandfather, Ram Nath Malhotra, who laid the foundation of their family business in arts and crafts. His grandfather started a business in arts and crafts as a wholesale shop in Sadar Bazaar, Delhi.

Chaitanya’s father, Kamal Malhotra, followed the legacy, by following his father’s business. Although Kamal never pressurises his son Chaitanya to look after the business and to sit in the shop. He always told him to explore and learn things. But Chaitanya decided to make it big.

The Birth of Kalakaram:

“Kalakaram” came from Ram and Kamal, his grandfather’s and father’s names. They had only one shop of craft material in Delhi. From his college days, Chaitanya was always attracted towards the business. 

Fuelled by his family's rich heritage and innate creativity, he set out to create something extraordinary. Kalakaram was born out of his desire to redefine his family business and the way people engage with arts and crafts. With a keen eye for design and a deep understanding of childhood development, Chaitanya embarked on a journey to research and innovate his business to bring Kalakaram to life. 

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The company was incorporated in March 2022 and entered in the market in August 2022. Today, Kalakaram’s is available on Amazon, Flipkart, and over 350 offline stores. The company has 90% of its business offline and 10% online. The business is profitable with a monthly 23% net margin. It is a bootstrapped company, He and His father have 50-50 stake in the company.

Chaitanya Malhotra in Shark Tank:

Chaitanya recently stepped onto the set of Shark Tank India, with his passion and a clear vision for his brand Kalakaram. His pitch not only impressed the sharks but also resonated with viewers across the nation. He asked for 20 Lakhs for 2.5% equity at the valuation of 20 crore. 

After listening to the sales and revenue sharks shown interest in investing in his company. Everyone offered him a great deal. Chaitanya wanted to add everyone in one deal but Aman was not ready for that so he was out of it. He got other sharks, Namita Thapar, Anupam Mittal, and Peyush Bansal who offered him 60 lakhs for 6% equity. Chaitanya accepted the offer.

With Kalakaram’s success on Shark Tank India, He dreams of expanding Kalakaram’s reach globally. He says Kalakaram is not bound to a few products only and also talked about DIY kits to art cafes and workshops where people can enjoy such things. 

Chaitanya Malhotra Wife 

Chaitanya Malhotra is a private person, he got so many views when he talked about his wife who is his first love. Chaitanya focuses on his work, uses social media as a platform for showcasing Kalakaram’s journey rather than his personal life.

Chaitanya Malhotra’s journey from the streets of Delhi to the heights of entrepreneurial success is a testament to the power of passion and creativity. Through Kalakaram, he has not only transformed his family business but also inspired a generation of young entrepreneurs to dream big and chase their aspirations. 

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Written By Manvi