From Surat to the Spotlight: Mayur Gediya’s Inspiring Brand BL fashion in Shark Tank India Season 4
Who is the founder of BL Fabric?
Mayur Gediya is the founder of BL Fabric which recently appeared in the second episode of Shark Tank India season 4. He is an entrepreneur from Surat, who has revolutionized the traditional clothing industry with his innovative brand. Specializing in custom-made semi-stitched lehengas, Mayur’s business stands out for its unique blend of tradition and modernity.
Mayur Gediya's Early Life and Education
Mayur was born and raised in Surat, Gujarat. He pursued a bachelor of engineering in 2015. After completing his studies, he wanted to work in the fashion industry. He joined his brother’s business "Bipolar Life" which was an offline garment business. Later, he left it in 2020 and started his own independent online business in 2021. He focused on party-wear clothes and embroidered ones.
BL fabric in Shark Tank India Season 4
His journey took a dramatic turn when he pitched his brand on Shark Tank India Season 4, leaving both the ‘sharks’ and the audience amazed with quality and affordability.
Mayur opened his pitch with a playful challenge and asked the sharks to guess the price of a lehenga. This lighthearted interaction set the tone for a memorable pitch.
Mayur asked Rs 1 crore for 2% equity at a valuation of his brand at Rs 50 crore. As he showcased his products, he highlighted the unique aspects of his product. The ensemble he wore during the pitch, valued at Rs 10,000, underscored his commitment to quality and affordability.
Ritesh Agarwal and Kunal Bahl saw immense potential in Mayur’s brand. They offered Rs 1 crore for 5% equity, with a condition, if Mayur’s revenue hits Rs 15 crore, the equity would reduce to 4%. This deal recognized both the current success and future potential of BL Fabrics.
Mayur countered by asking for 3% equity but eventually agreed to the sharks’ conditional offer.
BL Fabrics Instagram and YouTube reach
What truly impressed the sharks was Mayur’s social media prowess. With 2.2 million followers on YouTube and 800,000 on Instagram, he has leveraged digital platforms to double his sales. His most viral reel of showcasing the lehenga-stitching process, garnered 47 million views. Despite this massive reach, Mayur handles his social media single-handedly, from editing to posting. There was only one person who helped him in camera handling.
While Mayur’s passion and determination were undeniable, Vineeta Singh and Namita Thapar opted out of the deal, citing concerns about his lack of a supporting team. They suggested that good operation needed a stronger foundation for long-term growth.
BL Fabrics future
Mayur’s ultimate goal is to build a Rs 1000 crore business within the next decade. His story is a testament to the power of vision, hard work, and leveraging digital platforms. From the streets of Surat to the national spotlight, Mayur Gediya’s journey inspires entrepreneurs to dream big and embrace innovation.
With the support of Ritesh Agarwal and Kunal Bahl, Mayur is poised to take BL Fabrics to new heights. His journey is a powerful reminder that passion and persistence can turn dreams into reality. The lehenga entrepreneur from Surat has won a deal and the hearts of millions across India.