The Inspiring Journey of Shivratan Agarwal: The Visionary Behind Bikaji Foods

Who is Shivratan Agarwal?

Shivratan Agarwal founded the famous food brand Bikaji Foods International, a multi-crore company renowned for its ethnic Indian snacks and sweets. In the heart of India’s entrepreneurial landscape, Shivratan Agarwal stands as a beacon of determination and innovation. An 8th-grade dropout, Agarwal overcame countless challenges to build Bikaji Foods International. His journey, from his family’s modest bhujia-making business to establishing a brand valued at over Rs 13,000 crore, is a testament to perseverance, ingenuity, and the power of dreams.

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Early Life and Family Legacy

Shivratan was born into a family rooted in the art of snack-making in  Rajasthan's Bikaner. Shivratan Agarwal is the grandson of Gangabhisan 'Haldiram' Bhujiawala, a pioneer in the Indian snack industry. His father, Moolchand Agarwal, carried forward the family’s legacy in bhujia-making. Growing up in Rajasthan’s Bikaner, Shivratan showed a keen interest in the family trade and mastered the art of bhujia-making under his grandfather’s guidance.

Despite his early exposure to the business, Shivratan chose a path less travelled. He completed his education only up to class 8 and then joined his family’s business. However, his aspirations soon outgrew the confines of his inherited enterprise.

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Breaking Away to Build Bikaji

In the late 1980s, Agarwal made a bold decision to leave Haldiram’s and create his own legacy. Dissatisfied with Haldiram’s limited success in Rajasthan, particularly in Bikaner. He envisioned a brand that could encapsulate the authentic flavors of Indian culture and resonate with global audiences.

In 1987, Agarwal launched his snack-making business, initially focusing on Bikaneri bhujia. By 1993, he rebranded his venture as Bikaji Foods, drawing inspiration from Bika Rao, the founder of Bikaner, and adding “Ji” as a mark of respect. The name not only honoured the city’s rich culinary heritage but also established a strong emotional connection with consumers.

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Overcoming Challenges

The path to success was far from smooth. In an era devoid of advanced technology for large-scale snack production, Agarwal faced significant hurdles. Banks were reluctant to fund his venture, and the machinery required for mass production of bhujia was unavailable in India.

Undeterred, Agarwal traveled abroad to learn about snack manufacturing technologies. Collaborating with three foreign groups, he imported advanced machines to set up his factory in Bikaner. The introduction of mechanized bhujia production was a game-changer, enabling consistency in quality and scalability in output.

Global Expansion and Public Listing

Bikaji Foods’ innovative approach soon began to yield results. The brand’s products, including bhujia, namkeen, papad, and packaged sweets, found their way to international markets such as the UAE and Australia. As demand surged, banks finally extended financial support, enabling Agarwal to end his core partnership and transform Bikaji into a Public Limited Company.

In 2006, Bikaji collaborated with three groups to expand its operations. Two years later, the company opened its first retail store, Bikaji Food Junxon, in Mumbai. By then, Bikaji’s annual revenue had crossed Rs 100 crore. The brand’s commitment to quality and innovation, including the introduction of biodegradable packaging, further solidified its market presence.

Bikaji Foods went public in November 2022, with its Initial Public Offering (IPO) price witnessing an 8% increase upon listing. As of December 2023, the company’s market capitalization stood at Rs 13,103 crore. Agarwal’s vision and leadership earned him a spot on Forbes’ “World’s Billionaires” list for 2024, with a net worth of Rs 10,830 crore as of April 11.

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Innovations

One of Agarwal’s most significant contributions to the industry was his pioneering use of technology. He introduced machines capable of producing bhujia and other snacks on a large scale, a revolutionary move at the time. The adoption of cutting-edge manufacturing techniques not only improved efficiency but also ensured the authenticity of flavours. Agarwal also focused on creating consumer-friendly packaging. From sliders to biodegradable pouches, Bikaji’s innovative packaging solutions enhanced the brand’s appeal and aligned with modern sustainability practices.

Today, at 72 years old, Shivratan Agarwal serves as the Chairman and Whole-Time Director of Bikaji Foods. His journey from a small-town entrepreneur to the leader of a multi-crore brand is an inspiration to aspiring businesspeople worldwide. Under his stewardship, Bikaji has become synonymous with authentic Indian taste and quality.

Shivratan Agarwal Net worth

Shivratan Agarwal was also in Forbes 'World's Billionaires list 2024. According to Forbes magazine, he has a real-time net worth of is 10830 cr and Bikaji is19621 cr company. Agarwal’s story is not just about business success; it’s a narrative of courage, resilience, and a relentless pursuit of excellence. His decision to break away from his family business and build his own brand underscores the importance of vision and self-belief.

Shivratan Agarwal’s life exemplifies the adage that formal education is not the sole determinant of success. From a modest start in Bikaner to leading a globally recognized brand, Shivratan Agarwal has preserved the legacy of Bikaneri bhujia and elevated it to unprecedented heights. His story continues to inspire countless individuals to dream big and persevere against all odds, proving that true success lies in daring to create one’s own path.

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