Shark Tank Season 4 Spotlights: Sonic Lamb, Two Visionaries are Redefining Audio Technology
Eargasm is a feeling of pleasure derived from listening to something, especially music. In Shark Tank season 4 a company named “Sonic Lamb” is giving its users an eargasm experience.
What is Sonic Lamb?
Sonic Lamb stands tall as a beacon of ingenuity and passion. A product of perseverance and vision, Sonic Lamb has emerged as a transformative force in the audio industry, creating headphones that don’t just promise to deliver sound but an unparalleled, immersive experience.
According to the company, their headphone experience not only delivers top-notch audio quality but also allows users to feel and perceive sound—an “eargasmic” experience that transcends mere listening.
Who are the founders of Sonic Lamb?
Navajith Karkera and Jagath Biddappa founded Sonic Lamb.
The Entrepreneurs Journey
The story of Sonic Lamb’s founders, Navajith Karkera and Jagath Biddappa, is as compelling as their invention. Growing up as curious tinkerers, their formative years were filled with exploration and innovation.
For Navajith, it began with a Japanese home theatre system that sparked a lifelong passion for audio quality. His father’s gift of an Electronics Learning Lab further fueled his curiosity when he was just 12. He continued to learn electronics by himself through the internet and online mediums. In the future led him to countless hours of experimentation.
Navjit completed his engineering from Sahyadri College of Engineering & Management in 2017. His professional journey started with Sahyadri edu. as a project associate. Later, he worked as an incubatee.
Jagath, equally fascinated by engineering and music. His early journey started at Jnana Jyothi High school. He pursued his B.tech from Sahyadri college of Engineering & Management. His professional journey started as an intern with Sahyadri edu.. Later, he worked as an incubatee.
In Jan 2018, they decided to start something of their own innovation and they founded Rapture innovation Labs.
Both met at Sahyadri College of Engineering, Mangalore. Their shared passion for innovation and technology found a home in the college’s “Dreamers” team. Together, they showcased projects at national events. It deepened their bond and paved the way for their future collaboration.
While in college, the duo was finding the perfect pair of headphones, one that would cater to their diverse tastes in music, movies, and gaming. But did not get any headphones matching to their expectations. Their disappointment with existing options and the lack of Indian-made audio innovations led them to dream of creating something revolutionary.
While working on their research project, they developed a patented technology that could reproduce the complete audio experience, not just hearing music but also feeling it through the body. This technology is implemented in the form of headphones, and that's how they make Sonic Lamb. This is how Sonic Lamb came into existence.
In 2019, during a weekend of experimentation, they stumbled upon the idea of reproducing sound through air, bone, and skin. This hybrid driver technology became the cornerstone of their innovation. The nostalgic richness of high-quality audio they had experienced as children came alive again, this time in a pair of headphones they built themselves.
What began as a personal project quickly gained momentum. The founders 3D-printed prototypes and showcased them at events. They received overwhelmingly positive feedback. Encouraged by this response, they secured patents for their technology and committed themselves to perfecting the design. Over the next three years, they developed 15 iterations of the Sonic Lamb headphones and benchmarked them against leading premium brands.
Tested and Perfected in Denmark
Sonic Lamb’s journey reached new heights when it was selected as one of only seven global startups and the sole non-European participant for the prestigious SoundTech Accelerator Program by Sound Hub Denmark. This international audio innovation center, supported by giants like Bang & Olufsen and Harman Lifestyle, offered Sonic Lamb the platform to test and refine its groundbreaking headphones. With access to cutting-edge measurement systems from GRAS and mentorship from industry stalwart Peter Petersen, CEO of Sound Hub Denmark, Sonic Lamb honed its mechanical, electronic, and acoustic designs to perfection.
The full Made in India product Sonic Lamb
Sonic Lamb’s journey is a testament to the power of Indian innovation. Despite their global recognition, the founders remain committed to their roots. Every aspect of Sonic Lamb headphones from design to engineering is proudly made in India. The headphones embody a philosophy that sound is not just heard but felt and creates a transformative connection between music and its listeners.
Accolades and Recognitions
Sonic Lamb’s revolutionary approach was recognized as one of Karnataka’s top 100 startups in 2022. The Department of Science and Technology also identified it as one of India’s top 75 promising startups. The founders secured a patent in India, with applications in 26 other countries underway. They also captured Forbes' 30 under 30.
A Strong Support Network
Sonic Lamb’s success is bolstered by a robust network of mentors and investors. These include Deshpande Startups, the National Institute of Design, T-Hub, and industry leaders from Google, Qualcomm, Microsoft, Bose, and Bang & Olufsen. Such support underscores the credibility and potential of their innovation.
The story of Sonic Lamb is not just about creating groundbreaking technology; it’s about inspiring a generation to dream big. From humble beginnings to global recognition, Navajith and Jagath exemplify how passion, perseverance, and innovation can change the world. Their journey reminds us that with the right blend of curiosity and determination, even the most ambitious dreams are within reach.
As they continue to redefine what’s possible in audio technology, Sonic Lamb stands as a story of the power of vision and the enduring impact of truly feeling the music.
Both the founders were seen in a recent Shark Tank season 4 promo, presenting their innovative idea. We will see them in upcoming episodes of Shark Tank India.