Pricol Ltd. Company Profile: Products, Promoters and Clients

Pricol Ltd. Company

Founded in 1975 in Coimbatore, South India, Pricol has grown into a global leader in automotive instruments and technology. With over 5,000 dedicated professionals, Pricol is known for its innovative, customer-centric solutions and commitment to sustainability.

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The company's core values—passion, dynamism, and evolution—drive its mission to deliver exceptional value and foster positive change for all stakeholders. The logo embodies the synergy between customers, suppliers, shareholders, and employees, reflecting Pricol's focus on creating mutual value and continuous improvement.

Q1. What are the Product and service offerings of Pricol?

The company operates in two main areas:

Driver Information and Connected Vehicle Solutions, which features products such as sensors, connected vehicle solutions, battery management systems (BMS), instrument clusters, and telematics.

Actuation, Control, and Fluid Management Systems, encompassing fuel pump modules, disc brakes, oil pumps (including variable displacement and electrical types), water pumps, electrical coolant pumps, wiping systems, cabin tilting systems, electrical oil pumps, e-purge valves, and fuel feed pumps.

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Q2. Who are the Promoters/Management of Pricol?

Mrs. Vanitha Mohan, Chairman, is a Commerce Graduate with a Post-Graduate Diploma in Business Management from the University of Strathclyde. With 36 years of experience, she oversees Internal Audit and Corporate Social Responsibility at Pricol and serves as a Director at Sagittarius Investments and Shrimay Enterprises.

is the Managing Trustee of SIRUTHULI, focusing on environmental issues in Coimbatore, a Trustee of ND Foundation, and Vice Chairman of Kongu Global Forum. She has also served as President of the Indian Chamber of Commerce and Industry Coimbatore.

Mr. Vikram Mohan, Managing Director, holds a bachelor's degree in Production Engineering with Honors from PSG College of Technology. With 26 years of experience, he leads Strategy, Finance, Customer Relationship Management, and Public Relations at Pricol.

He founded the Entrepreneurs Organization (EO) Chapter in Coimbatore and is a member of EO South Asia and Young Presidents’ Organization (YPO) Chennai. He is also actively involved in the Confederation of Indian Industries (CII) and the Automotive Components Manufacturers Association (ACMA) in various board roles.

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Mr. P. M. Ganesh, CEO & Executive Director, holds a Bachelor's Degree in Engineering from Coimbatore Institute of Technology and an MBA (Gold Medallist) from Bharathiar University. With 29 years of industry experience, he oversees Pricol's overall operations, profitability, organizational structure, and communication with management and the board.

Joining Pricol in 2013 as Chief Marketing Officer, he was responsible for the company’s marketing strategy. He also serves as a Director at Pricol Wiping Systems India Limited and an executive member of the Group’s Risk Management Committee.