Orient Electric Limited Company Profile: Products, Promoters and Clients
Orient Electric Limited Company Description
Orient Electric Limited (OEL), part of the CK Birla group, was incorporated on October 10, 2016, quickly establishing itself as a leader in the electrical appliances sector. Specializing in fans, lights, luminaries, and switchgear units, OEL operates manufacturing units across Haryana, West Bengal, and Noida, with additional outsourcing arrangements.
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It is India's largest exporter of fans and a key player in the organized fans industry. Under the brand 'Orient Electric,' the company distributes its products through a wide network of over 2,700 dealers and 125,000 retail outlets across India, alongside major online platforms.
OEL is known for its commitment to excellence, investing significantly in advertising and sales promotion to ensure its products are synonymous with reliability and quality worldwide.
Q1. What are the Product and service offerings of Orient Electric company?
Orient Electric Limited is a dynamic company known for its extensive product range under multiple prestigious brands. In addition to their flagship "Orient" brand, they collaborate with De'Longhi Group to offer high-quality coffee makers and with Kenwood for efficient kitchen appliances like hand mixers and kitchen machines.
Under their own brand, Orient excels in ceiling fans, exhaust fans, LED lighting solutions including consumer luminaires and lamps, professional lighting, home appliances such as air coolers, room heaters, and water heaters, as well as switch gears.
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Q2. Who are the Promoters/Management of Orient Electric company?
Central India Industries Limited owns 24.77% stake in the company.
Mr. Ravindra Singh Negi, aged 52, is the Managing Director and CEO of the company. He earned his PGDM from the FORE School of Management and possesses close to thirty years of experience in the Fast-Moving Electrical Goods (FMEG) and Telecom sectors.
Throughout his career, he has held significant leadership roles in esteemed organizations, demonstrating expertise in driving substantial business transformations, revitalizing operations, and achieving robust profit and loss growth.
Mr. Chandra Kant Birla, aged 69, serves as the Chairman and Non-Executive Director of the Company. He holds the position of Chairman in various companies within the CK Birla Group, which spans diverse sectors including automotive, technology, infrastructure, building products, healthcare, and education. Apart from his corporate responsibilities, Mr. Birla is known for his philanthropic endeavors and strong dedication to fostering sustainable positive change.
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Q3. Who are the Clients of Orient Electric company?
Apart from serving retail consumers, the company has undertaken significant projects including HG Infra's Gurgaon Sohna development, the Srinagar smart city initiative, and the construction of the Ganga Patna Setu Bridge. They have also contributed to NHAI projects in Agra, Ambhora developments, and the Surat Ahmedabad Metro.
Other notable projects include collaborations with Balco, landscaping and façade projects in Yavatmal, and partnerships with entities such as the Amritsar Municipal Corporation and Mumbai Metro Rail Corporation. Additionally, the company has been involved in infrastructure endeavors like Ayodhya developments, the Surdarshan Setu project, and the Puri Parikrama Marg initiative.
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