Latent View Analytics Company Profile: Products, Promoters and Clients

Question 1: What are the products and services of Latent View Analytics?

LatentView Analytics is a leading global data and analytics consulting firm founded in 2006. The company specializes in helping businesses transform their data into actionable insights, enabling smarter decision-making and driving growth. The company partners with industry leaders worldwide to implement advanced analytics and AI solutions, making a genuine impact on their business strategies.

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1. Full Funnel Marketing: The company tracks the customer journey from awareness to loyalty, identifying and fixing issues to improve conversions. They use attribution analysis to allocate resources effectively across marketing channels and personalize customer experiences using data to boost engagement and conversions.

2. Financial Analytics: The company provides transparency by offering real-time insights into financial health and opportunities for cost optimization. They use predictive analytics to forecast financial performance and cash flow, aiding in informed investment decisions. Risk mitigation is achieved by identifying financial risks and implementing strategies to mitigate potential losses. 

3. Customer Analytics: The company offers deep insights by uncovering customer preferences and behavior to build stronger relationships. They prevent churn by identifying at-risk customers and implementing retention strategies. Product optimization is achieved by analyzing feedback and usage patterns to refine offerings. 

4. Product and Service Analytics: The company tracks service and product performance to identify improvement areas. They use data to implement dynamic pricing strategies and ensure efficient resource utilization based on performance data.

5. Data Analytics and AI: The company utilizes advanced analytics and AI to uncover trends and predict outcomes. They foster a data-driven culture that empowers teams to make data-informed decisions. Continuous improvement is achieved by monitoring and refining strategies based on real-time data. 

6. Process Orchestration: The company analyzes workflows and implements automation to boost efficiency. They create unified platforms for seamless operations through digital ecosystem integration and enhance customer experience by automating key touchpoints and personalizing interactions. 

7. Strategy and Topline Growth: The company defines objectives and market opportunities for sustainable growth through strategic development. They drive innovation for new product development and market expansion. Performance measurement is done by tracking key performance indicators and celebrating milestones.

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Question 2: Who are the promoters of Latent View Analytics?

1. Venkat Viswanathan - Founder & Chairperson

Venkat has extensive experience in analytics and data-driven decision-making. Before founding LatentView Analytics, he worked in the management consulting sector with McKinsey & Company. His expertise lies in leveraging data for strategic business advantages.

2. Pramad Jandhyala - Co-Founder & Executive Director

Pramad has a rich background in analytics and business strategy. She previously worked in the US healthcare sector and has significant experience in applying analytics to improve business outcomes.

3. Sunder Balakrishnan - Chief Operating Officer

Sunder has over two decades of experience in IT and analytics. He has previously worked with companies like Cognizant, where he held various leadership positions, focusing on analytics and digital transformation.

4. Vivek Singh - Chief Financial Officer

Vivek has a strong background in finance and strategy, with previous experience at Deloitte and PwC. He specializes in financial planning, risk management, and strategic growth.

5. Kaushik Boruah - Head of Analytics

Kaushik has deep expertise in analytics and AI. He has previously worked in various capacities to drive innovation and data-driven solutions for business challenges.

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6. Karthik Ravichandran - Head of Delivery

Karthik has a strong background in delivery management and has worked in leadership roles at multiple IT and analytics firms, focusing on ensuring project success and client satisfaction.

7. Aaditya Raghavendran - Chief Technology Officer

Aaditya brings a wealth of experience in technology and innovation. He has previously worked with global tech firms, focusing on developing and implementing cutting-edge technological solutions.

8. Gaurav Kumar - Chief Marketing Officer

Gaurav has significant experience in marketing and business development, having worked with global brands to drive growth and market presence through strategic initiatives.

Question 3: Who are the clients of Latent View Analytics?

LatentView Analytics clients include over 30 Fortune 500 companies. Their clients are from various sectors such as Technology, Consumer Packaged Goods (CPG), Industrials, Financial Services, and Retail. 

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Written by - Vedant Bohat