“Go Zero” Guilt-Free Ice Creams brand in Shark Tank India
Ice creams are a universal favourite, but rising health concerns have led many to cut down on sugar or adopt no-sugar diets that don't allow eating ice cream. Recently, the brand "Go Zero" came to Shark Tank India. This brand lets you enjoy sweet, delicious ice creams guilt-free. Wondering how? Let’s dive into the story!
Who is the founder of Go Zero?
Kiran Shah is the visionary founder of Go Zero, It is a no-sugar ice cream brand. Kiran Shah’s entrepreneurial journey is rooted in his dedication to quality, creativity, and customer satisfaction. His ability to foresee the shifting trends in consumer preferences and adapt accordingly has been instrumental in the success of both Apsara Ice Creams and Go Zero.
Early Life and Education
Kiran was born and raised in a family deeply entrenched in the ice cream business in Mumbai. In 2006, he graduated with a degree in electronics engineering from Mumbai University, followed by an MBA from IIM Lucknow in 2009. After completing his education, Kiran gained international exposure by working abroad. However, his entrepreneurial aspirations eventually brought him back to India. Returning to his roots, Kiran closely analyzed the operations of his family’s well-established ice cream brand, "Apsara," which was founded in 1971 by his father and uncles. He observed the growing consumer preference for healthier, no-sugar ice cream options due to increasing health concerns. Kiran decided to leverage this trend by creating his own innovative brand. In 2022, he launched "Go Zero," a brand dedicated to guilt-free indulgence.
Go Zero is not just a brand; it’s a movement towards guilt-free indulgence. The brand promises velvety scoops of ice cream that come with zero added sugar, no preservatives, and no artificial ingredients. The idea behind Go Zero is to let consumers savour their favourite desserts without compromising on health or taste.
This groundbreaking venture stems from the legacy of Apsara Ice Creams, which has been a household name in Mumbai for over 50 years.
Go Zero in Shark Tank India Season 4
In the latest season of Shark Tank India Season 4, Kiran Shah was seen. He pitched Go Zero to the panel of esteemed investors. Seeking an investment of ₹1 crore for 1% equity, at the valuation of his brand at ₹100 crore.
During the pitch, Kiran shared his goal of generating a revenue of ₹33 crore within the year. His confidence, combined with the innovative concept of Go Zero, piqued the interest of all the Sharks, including Anupam Mittal, who is lactose intolerant. This remarkable feat underscores the universal appeal of Go Zero’s mission to deliver healthier dessert options.
After a long discussion, Go Zero secured ₹1 crore in funding on Shark Tank India from Aman Gupta in exchange for a 1.5% stake, valuing the company at ₹66.67 crore.
What Makes Go Zero Unique?
Go Zero is more than just a dessert brand; it’s a promise of health and happiness according to the founder. The products are crafted using natural sweeteners like FOS and maltitol, which lend the ice creams their creamy texture without compromising on taste. An in-house custom blend ensures that each scoop is rich in flavour and provides an experience that is both satisfying and guilt-free.
Kiran’s appearance on Shark Tank India is more than just a milestone; it’s a testament to his ambitious vision for Go Zero. By addressing the growing demand for healthier food options, he is not only meeting consumer needs but also setting new standards in the dessert industry. His dream of generate ₹33 crore in revenue this year.
Kiran Shah’s journey from running a beloved ice cream chain to launching a pioneering brand like Go Zero is nothing short of inspiring. His story reminds us that with vision, determination, and a focus on quality, it is possible to turn dreams into reality. As Go Zero continues to grow, it carries forward Kiran’s legacy of innovation and proves that indulgence and health can indeed go hand in hand.