Demi-Fine Jewellery: Shraddha Kapoor's brand Palmonas in Shark Tank India season 4
Who are the founders of Palmonas?
Palmonas is a demi-fine jewellery brand. Pallavi Mohadikar and Dr. Amol Patwari are the founders of Palmonas. This innovative brand blends luxury with affordability and offers contemporary designs crafted with surgical-grade stainless steel plated with 18K gold and sterling silver adorned with gold vermeil. Palmonas aims to fill the gap between fine and fashion jewellery, creating pieces that exude elegance without compromising on quality or sustainability. The brand has quickly gained acclaim for its minimalistic and modern jewellery collections, making it a standout name in the Indian market.
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Entrepreneurial journey of Palmonas and Pallavi
Pallavi Mohadikar’s entrepreneurial journey began long before Palmonas. In 2017, she founded Karagiri, a successful sari brand, which she later sold in 2021. It was a huge success but she wanted something unique and interesting. Her inspiration for starting a demi-fine jewellery brand came from a personal challenge. As someone who loves wearing jewellery, Pallavi often experiences rashes from artificial pieces. She was curious about a solution, so she turned to her husband, who is a doctor and asked him why the operating instrument does not create the same issue.
He explained that surgical instruments used safely for decades because they are made of a metal that does not react with the human body. This revelation gave Pallavi her “business kick” to create a jewellery brand that must be skin-friendly, modern, and resemble real gold. In July 2023, this is how Palmonas was born, offering pieces made from stainless steel and sterling silver, plated with a 2.5-micron layer of gold. Each product comes with a lifetime warranty and underscoring the brand’s commitment to quality.
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Pallavi Mohadikar's Education and Career
Pallavi pursued a Bachelor's Degree in Electrical Electronics and Communications Engineering from COEP Technological University. She did an M.B.A. in Marketing between 2012 and 2014 from Indian Institute of Management, Lucknow.Pallavi's professional journey started as Assistant System Engineer with Tata Consultancy Services in 2010. Later, she worked with Goldman Sachs as a Business Analyst. The n in 2015, she founded Indofash Ethnic Private Limited which worked for over 2 years.
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Shraddha Kapoor: From Customer to Co-Founder
The journey of Bollywood actor Shraddha Kapoor with Palmonas began in the most unexpected way—through a fan’s comment on Instagram. She posted a picture of her wearing jewellery on her instagram, this how the actor first interacted with the brand. A loyal user of the brand’s products, Kapoor’s admiration for Palmonas soon transformed into a professional association. Today, she stands as the co-founder of the brand, bringing her unique perspective and star power to its growth.
Speaking about her involvement, Kapoor remarked, “We are bringing demi-fine jewellery to India with an aim of making luxury jewellery available at a fraction of the price without compromising on quality. I felt this was needed in this space without harming the environment.” Her commitment to sustainability and quality reflects the core values of Palmonas and aligns perfectly with its mission.
A Dynamic Leadership Team
The co-founders, Pallavi Mohadikar and Shraddha Kapoor, share a unique synergy that drives the success of Palmonas. Pallavi, operating out of Pune, is described as a “go-getter” by Kapoor. Together, they have cultivated a motivated and energized team that thrives on collaboration and innovation. They hold weekly team calls to discuss targets, achievements, and brainstorm ideas. The energy within the Palmonas team is contagious! Pallavi’s unwavering positivity keeps the team spirit high, and that’s the key to building a healthy work environment.
The Global Vision of Palmonas
From its inception, Palmonas has envisioned itself as a global brand. The design language of its jewellery is modern and internationally relevant, while its India-based supply chain ensures competitive pricing. They are available in over 200 countries.
As Palmonas continues to redefine demi-fine jewellery in India, its journey serves as an inspiring example of innovation and determination. With a strong foundation, a talented team, and a clear vision for the future, Palmonas is poised to make its mark on the global stage. Palmonas’ story is one of passion, resilience, and the power of collaboration. It’s not just about jewellery; it’s about creating a legacy that blends art, affordability, and sustainability in a way that resonates with modern consumers.
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