Clapstore Toys in Shark Tank India: A ₹6 Crore Brand Revolutionizing Screen-Free Play
In a world where digital screens dominate childhood, two young entrepreneurs are changing this with their innovative and engaging toy business, Clapstore Toys.
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Who are the founders of Clapstore Toys?
Yash Thombare (22) and Vedang Nalawade (21) are the founders of Clapstore Toys, which makes baseboards. The company is concerned about the detrimental impact of excessive screen time on children's development.
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Early Life and Education
Yash Thombare and Vedang Nalawade are from Pune, Maharashtra. They have diverse academic backgrounds. Vedang studied Psychology, and Yash earned a BBA. After the 12th standard, the lockdown came, and both were at home. They wanted to do something, so they started a drop-shipping business. They did drop-shipping for around 1.5 years and then shifted to inventory holding. During this period, they identified a growing concern: excessive screen time among children, especially after the pandemic. This led them to start selling plastic toys aimed at promoting screen-free play.
However, they encountered challenges in managing and scaling their business effectively. Yash and Vedang soon realized that it wasn’t sustainable in the long run, so they began exploring the market for new opportunities. They already recognized an urgent need for screen-free, skill-building toys that help children develop hand-eye coordination, sensory skills, and problem-solving abilities. Their research led them to the category of portable busy boards idea. They procured MDF sheets, crafted a sturdy box, and designed visually appealing busy boards. They shared advertisements and received offers from day one. This is how the journey started.
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Entrepreneurial Journey: The Birth of Clapstore Toys
With a passion for child development and strong business acumen, the duo founded Clapstore Toys in 2020. The brand is dedicated to creating engaging and educational toys that promote real-world play for kids aged 0-6. The duo aims to bring back the joy of hands-on, imaginative play while fostering crucial cognitive and motor skills. Their brand has already impacted over 50,000 families across India, proving that parents actively seek alternatives to digital distractions for their children.
Yash and Vedang have showcased remarkable entrepreneurial acumen despite their young age, driving Clapstore's impressive growth. In its first year, the company achieved sales of ₹2.4 crore, with projected revenue soaring to six6 crore this year. This growth is backed by strong profit margins of around 20%, which ensures a sustainable business model.
Clapstore in Shark Tank India 4
In 2024, Yash and Vedang took Clapstore Toys to Shark Tank India Season 4, hoping to secure funding to scale their business. The founders asked for ₹80 lakh for 4% equity, valuing their company at ₹20 crore.
The Sharks' Reactions were positive, and Anupam praised the quality and branding. Vineeta found the concept very different and cool. Peyush saw massive potential, even predicting that Clapstore could become the next LEGO. Aman and Kunal recognized thefounders'’ energy and sharp business acumen. Anupam Mittal and Aman Gupta initially offered ₹80 lakh for 7% equity. Peyush Bansal immediately matched the original ask without negotiation. Kunal Bahl then asked, "What offer would make you happy?" and also agreed to the founders' terms. Ultimately, Clapstore secured an all-shark deal at ₹ one crore for 10% equity, backing from Industry Titans.
Even before Shark Tank, Clapstore had already caught the attention of major investors. Zerodha co-founder Nikhil Kamath and popular YouTuber Raj Shaman backed the company, further validating their vision and business strategy. The brand enhances its presence through strategic marketing and influencer collaborations to become the go-to choice for screen-free play. As demand rises, the company is also optimizing its supply chain with cost-effective production and streamlined logistics to scale efficiently.
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