Berger Paints India Company Profile: Products, Promoters and Clients

Berger Paints India Company Description

Berger Paints India, a leading company in the paint industry, specializes in manufacturing and selling a wide range of paints.

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Q1.What are the Products and Service offerings of Berger Paints India Company?

Berger Paints India offers a comprehensive range of paint products catering to both decorative and industrial segments.

  • Decorative Paints: These include interior and exterior wall coatings, enamel paints, wood coatings, and primers. Berger’s decorative paints are known for their vibrant colors, durability, and advanced formulations that provide superior protection and aesthetic appeal.
  • Industrial Coatings: This category covers protective coatings, automotive coatings, general industrial coatings, and powder coatings. Berger Paints is a leader in protective coatings, providing solutions that ensure longevity and protection in harsh environments.
  • Automotive Paints: These paints are used by major automotive manufacturers and offer excellent finish and durability, meeting the stringent requirements of the automotive industry.
  • Powder Coatings: These are used in a variety of applications including appliances, furniture, and automotive components, offering a high-quality, durable finish.
  • Manufacturing Plants: As of FY24, Berger Paints operates 29 manufacturing plants in India with a combined capacity of 1.27 million metric tons. The Sandila, UP facility, which began operations in February 2023, was established with an investment of Rs. 1,097 crore and is currently operating at 48-50% capacity.

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Q2.Who are the Promoters of Berger Paints?

Mr. Kuldip Singh Dhingra is the Chairman of the Board of Directors. He has been a Director of the Company since 1991. Mr. Dhingra is a Science Graduate from Hindu College, Delhi University. 

He is a Promoter of the Company, is an Industrialist with long standing experience in paints and related industries. He is the fourth generation of his family which has been continuously in the Paint business since 1898.

Mr. Gurbachan Singh Dhingra is the Vice-Chairman of the Board of Directors. He has been a Director of the Company since 1993. Mr. Dhingra is a graduate, an Industrialist, a Promoter of the Company and has considerable experience in the paint industry, especially in its technical aspects. He is the fourth generation of his family which has been continuously in the Paint business since 1898.

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Q3.Who are the Clients of Berger Paints?

Berger Paints holds a strong market presence, being the 2nd largest paint company in India, the 4th largest in Asia, and the 7th largest decorative paint company globally.

Revenue Breakup:

  • Decorative Paints: 80%
  • Industrial Segment: 20%

Industrial Customers: In the industrial segment, Berger Paints is a market leader in protective coatings and is also active in automotive, general industrial, and powder coatings. Their clientele includes prominent companies such as Tata Motors, Ashok Leyland, Mahindra & Mahindra, Hero MotoCorp, Royal Enfield, Force Motors, Tata Hitachi, Crompton, Orient, and Havells.

Distribution Network: Berger Paints boasts an extensive distribution network across India with over 60,000 dealers and retailers, supported by 184 stock points. In FY24, they expanded their reach by adding more than 7,300 retail touchpoints.

International Presence: The company has a significant international footprint, operating in eight countries including Russia, Nepal, Bangladesh, and several European nations.

Geographical Revenue Split(FY'24):

  • Domestic: ~94%
  • Exports: 6%

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(By Medhansh Bairaria)