Bajaj Consumer Care Ltd Company Profile: Products, Promoters and Clients
Bajaj Consumer Care Ltd Company Description
Bajaj Consumer Care is engaged in the business of cosmetics, toiletries, and other personal care products. The company operates in both domestic and international markets.
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Q1.What are the Products and Service offerings of Bajaj Consumer Care Ltd?
Product Portfolio: Bajaj Consumer Care has a diverse presence in the personal care segment, offering products for both hair and skin care. The portfolio includes 15 brands and over 100 SKUs, with popular products like Bajaj Almond Drops, Bajaj Coco Onion, and Bajaj Coconut Oil. In FY23, the company emerged as one of the fastest-growing in the hair oil industry.
Market Position: Bajaj Almond Drops Hair Oil holds a dominant position in the light hair oil segment, capturing over 60% of the market share. In FY23, the company allocated 77% of its total marketing budget to Bajaj Almond Drops, increasing spending by 37%. Actress Kiara Advani was brought on board as a brand ambassador to enhance the brand's appeal.
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Q2.Who are the Promoters of Bajaj Consumer Care Ltd?
MR. KUSHAGRA BAJAJ
Promoter & Non-Executive Chairman
Mr. Kushagra Bajaj is the Chairman of the Board of Bajaj Consumer Care Ltd. He holds a Bachelor of Science degree from Carnegie Mellon, Pittsburgh, USA, and a Master's Degree of Science in Marketing and Finance from Northwestern University, Chicago, USA.
MR. JAIDEEP NANDI
Managing Director
Mr. Jaideep Nandi is the Managing Director of the Board of Bajaj Consumer Care Ltd. He graduated in Mechanical Engineering from Jadavpur University, Kolkata, and holds a Post Graduation degree in Management, Marketing & Finance from IIM, Bangalore.
Q3.Who are the Clients of Bajaj Consumer Care Ltd?
The company operates under various umbrella of brands from which they sell their products to the customers.
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(By Medhansh Bairaria)