Anjani Foods Ltd. Company Profile:Products,Promoters and Clients
Company Description: Incorporated on 1983, Anjani Foods Ltd is involved in the Production and Sale of Bakery Products.
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Q1.What are the Products and Services offerings of the Company?
Company operates in the business of Food and Beverages through 2 segments:
a) Retail:
Company's bakery outlets are operational in various parts of the city in Visakhapatnam and Student’s Café outlets in Bhimavaram & Hyderabad. It provides Biscuits, Bread & Buns, Cakes & Pastries, Rusks, etc.
b) Distribution & Modern Trade:
Products are sourced to rural districts of Andhra Pradesh
Brands:
Company's brand Fresh Choice operates
18 company owned retail stores in various
formats, that offer product categories including baked items, desserts, cakes and beverages; along with distributing packaged foods to modern trade and general trade outlets
a) Fresh Choice Patisserie:
It is a high street outlet providing desserts, fresh food and drinks, etc.
b) Fresh Choice Student's Cafe:
Company introduced this retail concept to cater to millennial generation
New Product Lines:
a) Company ventured into the frozen dessert space which encompasses products viz. gelatos/ ice cream cakes and other ice cream based desserts. Investments have been made to take the ice cream to select modern trade outlets too
b) Another segment that is added to the product range at the retail outlets is the traditional Indian sweet. Currently this product is being sourced from manufacturers in the North
Q2.Who are the Promoters of the Company?
Mr. Kalidindi Venkata
Chairman
Mr. Kalidindi Venkata Vishnu Raju, B.Tech, M.S (Chemical), served as the Managing Director of Anjani Portland Cement Limited until June 4, 2014. Mr. Raju is the Promoter of Anjani Foods Limited (formerly known as Raasi Enterprises Limited). He has received extensive training in various cement factories in India and USA, as also in other related industries, Ceramics and Refractories. He served as the Managing Director at Raasi Cement Limited.Presently he is on the board of Anjani Vishnu Holdings Limited, with interests in Hitech Print Systems Limited, Anjani Tiles Limited & Vennar Ceramics Limited.Mr. Raju holds a B.Tech from REC, Trichy and a Masters from Michigan Technological University USA.
Rajagopal Ravichandran
Whole-time Director/CEO
Ravichandran Rajagopal serves as the Whole-time Director/CEO of Anjani Foods & also acts as the Vice-Chairman of Sri Vishnu Educational Society. He has received extensive experience by working for many prestigious corporations. He had started his professional career with Novartis where he managed multiple departments pertaining to Business Development, New Product Development, Application Control & Development, & Vendor Acquisition & Relationships.Previously, Mr. Ravi has dabbled in building successful start-ups spanning over many business ventures including cement, dairy & software.Mr.Ravi holds a Bachelors in Mechanical Engineering degree from National Institute of technology, Tiruchirapalli, & Masters in Business Administration from Indian Institute of Management, Calcutta.
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Q3.Who are the Clients of the Company?
The company uses its brand Fresh choice to sell its goods.
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