Amrutanjan Health Care Ltd Company Profile: Products, Promoters and Clients
AHCL Company Description
AHCL specializes in manufacturing ayurvedic balms for pain management and is currently managed by its third-generation promoters. With over 120 years of experience, the company has diversified into over-the-counter (OTC) products for pain management, women's hygiene, and packaged fruit juice drinks.
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Q1. What are the Products and Service offerings of AHCL Company ?
OTC Products: AHCL's OTC lineup includes:
- Head Category: Featuring Amrutanjan roll-ons and balms.
- Body Category: Offering pain relief roll-ons, patches, and balms.
- Congestion Category: Providing relief from cold and cough through beverages and inhalers. AHCL dominates the roll-on segment with a commanding 73% market share.
Women’s Hygiene and Beverages:
- Women’s Hygiene: Marketed under the brand Comfy, which includes sanitary napkins.
- Beverages: Includes Electro+ energy drinks, endorsed by cricketer Ruturaj Gaikwad and serving as the Tour Partner for the Professional Golf Tour of India.
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Q2. Who are the Promoters of AHCL Company ?
AHCL is led by its third-generation promoters:
- Mr. Dineshkumar Tribhivanbhai Rathod: With a background in ayurvedic medicine and business management, Mr. Rathod provides strategic direction and leadership.
- Mr. Nikunj Navinbhai Sanghani: Known for his expertise in international trade and market expansion, Mr. Sanghani drives global growth initiatives for AHCL.
- Ms. Manisha Patel Maneklal: A seasoned professional in finance and corporate governance, Ms. Maneklal oversees financial strategies and compliance to ensure operational excellence.
Q3. Who are the Clients of the Company?
AHCL operates primarily through a B2C model, serving a diverse customer base with its portfolio of brands:
- OTC Products: Representing 90% of sales, with brands like Amrutanjan and Comfy (28% market share).
- Beverages: Contributing 10% of sales, primarily through Electro+ (83% market share in its segment).
(All information reflects data as of FY'23)
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